We were tasked with delivering a website that would demonstrate the Greyhound Board’s dedication to greyhound welfare and helping them challenge pre-existing negative associations with Greyhound racing.
We developed and delivered a dramatic website which engages new and existing audiences. We made sure the websites main content related to the dogs’ welfare to reflect the Board’s commitment. This included CTA’s to both a rehoming page and a donation page that shows what projects GBGB are implementing to help maintain the integrity of the sport, whilst also showing how users can get involved.
After our redesign there has been a massive increase in dwell time on the Welfare & Care section of their website.