The Challenge

IMAGINE is a new start up sustainability venture co-founded by former Unilever CEO Paul Polman.

ONE HUNDRED was selected as the preferred agency capable of interpreting the founder’s vision and turning it into an engaging market entry brand and web presence.

The Activation

ONE HUNDRED used PURPOSE+ to assist Paul and his team in defining the businesses rationale and character, who it was positioning itself at and also the house ‘style’ it wished to create. This allowed us to create a new brand design and web presence as well as the visual interpretation of the relationships it engages and its theory of change.

The Results

As a result IMAGINE was confidently launched to a global audience of leaders during the United Nations Global Assembly in New York.