The Challenge

Kalido is a digital professional referral network.

Relocating its combined operations from South Africa and Canada, its founders approached ONE HUNDRED to ask for specific strategy and communications support to help build key partnerships and clear communications.

The Activation

ONE HUNDRED applied its PURPOSE+ process to assist Kalido in redefining its core messaging and it strategic partnership needs. It reviewed the rationale for the business, the business proposition and desired audiences. As a result it was able to make suggestions as to appropriate channels to those audiences via a partnership proposition to engage a number of businesses and networks. ONE HUNDRED was able to use its considerable network to facilitate introductions at a senior level in order to engage new prospect partners.

The Results

As a result Kalido was able to develop new commercial partnerships to grow their presence within the UK and develop new channels of reaching key audiences and clients.